Michael St. Pierre (Princess Yachts Monaco) talks to DN: “Understanding yacht owners’ needs is fundamental”
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Accedi RegistratiDaily Nautica interviewed Michael St. Pierre, broker for Princess Yachts Monaco, during the World Yachting Summit in Monaco
Daily Nautica interviewed Michael St. Pierre, broker for Princess Yachts Monaco, during the World Yachting Summit in Monaco
During the first edition of the World Yachting Summit in Monaco, Daily Nautica, media partner for the event, interviewed Michael St.Pierre, broker for Princess Yachts Monaco, a branch of the prestigious British firm based in Monaco, working in sales, charter and after-sales assistance for luxury vessels.
With a marked interest in the market of the Cote d’Azur, and through its large international network, Princess Yachts stands out for their attentiveness to client needs, sustainability and technological innovation. During his interview, Michael St, Pierre shared with us some of his reflections on the latest market trends, client evolution and the fundamental role played by after-sales service.
NEW MARKET TRENDS
“The market has changed a lot lately – explains Michael St. Pierre to DN – and we need to be aware of what is happening nowadays. We should carry out an in-depth analysis of the flow of clients participating in boat shows, like the one in Monaco, and, in particular, where they come from, this aspect, I believe, is the most important to understand the needs of each yacht owner.”
“Especially in the charter sector – notes the broker – younger generations are showing a lot of interest, and they are very focused on environmental topics and new technology which can be used in their vessels. There are many people wanting to diversify their investment portfolio and Princess Yachts fully supports that. In 2012 we came up with the idea of opening a number of different branches so that we can provide clients with assistance at any time. I believe that having these reference points is a fundamental aspect of guaranteeing security and professionalism.”
THE SUCCESS OF AFTER-SALES
“After-sales – adds Michael St. Pierre – is one of our main activities: thanks to our in-house professionals, we keep tabs on all phases of construction within the Princess Yachts shipyards, while maintaining continuous relationships with out clients, and we supply the vessel in Monaco with all the comforts and optionals requested. The secret to the success of our after-sales services is our experience.”
Topics: Princess Yachts
